Branding | Industrial | Graphic | Digital

ロメロ·フアン·フェデリコ

I believe that communication is the most essential aspect of human life.

Everything, products, graphics, images, words, and forms pursue a communicative goal.

Design is a creative process that decodes the message the sender wants to convey to the user, transforming concepts into a tangible form.
It is also a critical element in solving the challenges of non-verbal communication.

I am a product designer, graphic designer, and electrical technician with over 20 years of experience in a wide range of areas of design, marketing, and management.

Born in Argentina, I have been living in Japan since 2016 and continue to bring my expertise to global and local projects.

私について

As a product designer, graphic designer, and electrical technician, I have gained a wealth of knowledge and experience in various fields.
As a designer, I excel in the following areas: Product branding | Product strategy Team management Product design Graphic design Web design Packaging design Space design Product photography 3D modeling and rendering

Branding and product strategy

99%

Industrial design

99%

Graphic design

95%

Digital design

90

Packaging and POP

95%

Renders and blueprints

85%

Product photography

80%

Inside the different areas of design, I especially enjoy branding, management design, corporate identity, and naming.

A well-thought-out conceptual design makes it easier and faster to develop effective visual communication.

In product or industrial design, I focus on transforming my creative vision into tangible forms. The process of creating meaningful objects for the users is both, comforting and an enjoyable challenge for me.

I’ve worked on many projects in graphic design across various industries. Each project has presented a new challenge, allowing me to develop creative solutions and push my abilities further.

With advancements in technology and changes in communication tools, digital design has become an essential foundation for any designer. It now requires not only strong visual design skills but also knowledge of UI, UX, programming, and other technical aspects.

Packaging and POP design blend elements of graphic and product design. While visual aesthetics are critical for creating impact and conveying a message, a deep understanding of materials, structures, and user interactions, is equally important.

3D modeling and rendering is an effective way to create visual representations of products before they are made. This process helps communicate design ideas, test concepts, and refine solutions efficiently.

On a more personal note, my journey into photography began at the age of 16 when I started experimenting with black-and-white photography. Although I am not a professional photographer, I have experience working in studio settings, capturing product images that highlight their essence, strengths, and brand identity.

正社員としての経験
In You

A Japan-based organic company dedicated to promoting and expanding the adoption of organic lifestyles through innovative products and services.

  • IN YOU MARKET: A curated online marketplace offering high-quality organic products.
  • IN YOU Journal: A collaborative journal and web media platform that shares insights and stories about organic living and sustainability.
  • Minery: A brand offering thoughtfully developed supplements and beauty products designed to support health and well-being.
  • IN YOU Produce: Focused on product development under the motto, “Confidently delivering products to your family and loved ones.”
  • The Real Store: In 2021, IN YOU MARKET opened its first physical store in the Seibu Ikebukuro shopping center. While it brought organic products closer to customers, the store closed in 2023 due to the impact of COVID-19.
  • Partnership Opportunities: for those producers who share our commitment to a healthier and more sustainable future, IN YOU also offers co-branded product development, advertising, design, and consulting services.
Trim

Is a company dedicated to childcare products for mothers and babies

Services

  • Mamaro: A fully private, smart nursing room that allows mothers to breastfeed, change diapers, feed baby bottle, and provide various forms of care in a comfortable and safe environment.

  • Baby Map: An essential app for outings with babies, enabling users to quickly locate nearby nursing rooms and diaper-changing stations.

Aviatel

Aviatel – Leaders in Automation and Automatic Door Motor Manufacturing

Aviatel is a leading Argentine company specializing in the development, production, and commercialization of automation products across South America.

The company manufactures motors for a wide range of applications, including car gates, command units, remote keys, barrier gates, electric locks, and other electronic automation devices.

Microteclados

Microteclados – Pioneers in Membrane Keypad Manufacturing

Microteclados is an Argentine company that has been a pioneer in the production and commercialization of membrane keyboards in South America.

The company markets membrane keypads, keyboards, panels, and enclosures across South America, Central America, Mexico, Canada, and select European countries.

De Goma社

De Goma – On-Demand Printing, Stationery, and Design Services

De Goma is a company offering on-demand printing, stationery, and design services. Their offerings include:

  • Printing Services: Posters, panels, business cards, postcards, envelopes, file printing, flyers, large-format copies, laminating, POP production, signage, and stickers.
  • Special Finishes: Foil stamping, custom processing, digitization, and scanning.
  • Design Services: Design creation and data preparation.
  • Additional Products: Paper display fixtures and stationery sales.
フリーランスの経験
Freelance design endeavors

As a freelancer, I have worked on a wide range of projects as both an industrial designer and a graphic designer.

Industrial Design
My work includes designing items such as vessels, enclosures, casings, exhibition displays, furniture, fixtures, and bags.

Graphic Design
I have experience in branding, packaging, brochures, business cards, and web layouts.

Additionally, I had projects in rendering, 3D modeling, and drafting.

他の関連の経験
Other related work

Skills such as modeling, rendering, drafting, and creating production blueprints, as well as product photography, are not design in themselves. However, they play a significant role in enhancing communication and visualization across various projects.

3D Modeling and Rendering: These are powerful tools for creating visual representations that communicate design ideas, facilitate testing, and enable efficient improvements before a product is manufactured.

Technical Drawings: These must be detailed and precise to ensure accuracy throughout the production process.

Product Photography: Even without access to professional studios, optimal environments, lighting, and resources, I was able to capture a product’s essence, strengths, and brand image through photography.

他の関連経験
個人的なプロジェクトとアート
Personal projects and art

I am very curious and I truly enjoy learning about things and topics wanting to understand them more deeply. When I can not find inspiring mentoring, I study independently without hesitation.

In terms of my psychographic profile, I am a typical experiential person. Simply reading about something is never enough for me; I need to try it, experience it, and feel it firsthand. The knowledge gained through personal experience is something no one can take away from me.

As a form of expression, art is my playground. Instead of formal education in this field, I have self-taught myself various techniques.

Here are some samples of my experimentation.

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