I believe that communication is the most essential aspect of human life.
Everything, products, graphics, images, words, and forms pursue a communicative goal.
Design is a creative process that decodes the message the sender wants to convey to the user, transforming concepts into a tangible form.
It is also a critical element in solving the challenges of non-verbal communication.
I am a product designer, graphic designer, and electrical technician with over 20 years of experience in a wide range of areas of design, marketing, and management.
Born in Argentina, I have been living in Japan since 2016 and continue to bring my expertise to global and local projects.
Branding and product strategy
99%
Industrial design
99%
Graphic design
95%
Digital design
90
Packaging and POP
95%
Renders and blueprints
85%
Product photography
80%
Inside the different areas of design, I especially enjoy branding, management design, corporate identity, and naming.
A well-thought-out conceptual design makes it easier and faster to develop effective visual communication.
In product or industrial design, I focus on transforming my creative vision into tangible forms. The process of creating meaningful objects for the users is both, comforting and an enjoyable challenge for me.
I’ve worked on many projects in graphic design across various industries. Each project has presented a new challenge, allowing me to develop creative solutions and push my abilities further.
With advancements in technology and changes in communication tools, digital design has become an essential foundation for any designer. It now requires not only strong visual design skills but also knowledge of UI, UX, programming, and other technical aspects.
Packaging and POP design blend elements of graphic and product design. While visual aesthetics are critical for creating impact and conveying a message, a deep understanding of materials, structures, and user interactions, is equally important.
3D modeling and rendering is an effective way to create visual representations of products before they are made. This process helps communicate design ideas, test concepts, and refine solutions efficiently.
On a more personal note, my journey into photography began at the age of 16 when I started experimenting with black-and-white photography. Although I am not a professional photographer, I have experience working in studio settings, capturing product images that highlight their essence, strengths, and brand identity.
A Japan-based organic company dedicated to promoting and expanding the adoption of organic lifestyles through innovative products and services.
Is a company dedicated to childcare products for mothers and babies
Services
Mamaro: A fully private, smart nursing room that allows mothers to breastfeed, change diapers, feed baby bottle, and provide various forms of care in a comfortable and safe environment.
Baby Map: An essential app for outings with babies, enabling users to quickly locate nearby nursing rooms and diaper-changing stations.
Aviatel – Leaders in Automation and Automatic Door Motor Manufacturing
Aviatel is a leading Argentine company specializing in the development, production, and commercialization of automation products across South America.
The company manufactures motors for a wide range of applications, including car gates, command units, remote keys, barrier gates, electric locks, and other electronic automation devices.
Microteclados – Pioneers in Membrane Keypad Manufacturing
Microteclados is an Argentine company that has been a pioneer in the production and commercialization of membrane keyboards in South America.
The company markets membrane keypads, keyboards, panels, and enclosures across South America, Central America, Mexico, Canada, and select European countries.
De Goma – On-Demand Printing, Stationery, and Design Services
De Goma is a company offering on-demand printing, stationery, and design services. Their offerings include:
As a freelancer, I have worked on a wide range of projects as both an industrial designer and a graphic designer.
Industrial Design
My work includes designing items such as vessels, enclosures, casings, exhibition displays, furniture, fixtures, and bags.
Graphic Design
I have experience in branding, packaging, brochures, business cards, and web layouts.
Additionally, I had projects in rendering, 3D modeling, and drafting.
Skills such as modeling, rendering, drafting, and creating production blueprints, as well as product photography, are not design in themselves. However, they play a significant role in enhancing communication and visualization across various projects.
3D Modeling and Rendering: These are powerful tools for creating visual representations that communicate design ideas, facilitate testing, and enable efficient improvements before a product is manufactured.
Technical Drawings: These must be detailed and precise to ensure accuracy throughout the production process.
Product Photography: Even without access to professional studios, optimal environments, lighting, and resources, I was able to capture a product’s essence, strengths, and brand image through photography.
I am very curious and I truly enjoy learning about things and topics wanting to understand them more deeply. When I can not find inspiring mentoring, I study independently without hesitation.
In terms of my psychographic profile, I am a typical experiential person. Simply reading about something is never enough for me; I need to try it, experience it, and feel it firsthand. The knowledge gained through personal experience is something no one can take away from me.
As a form of expression, art is my playground. Instead of formal education in this field, I have self-taught myself various techniques.
Here are some samples of my experimentation.